Ruffalo’s WATER DEFENSE Helps Defraud Flint Residents: Endorses Over-priced “Junk Science” Water Conditioners

Recent social media postings have started to advertise, that Mark Ruffalo’s WATER DEFENSE organization is now endorsing whole house filtration systems as an important health protection for Flint Residents.  The postings cite WATER DEFENSE sampling data and assert that the NLP™ brand filtration systems produce “the cleanest safest water in Flint.” The sources also state that WATER DEFENSE chief “scientist” Scott Smith, asserted in writing, that only NLP™ brand filters produce water that is “safe for […] showering and bathing” in Flint.  This remarkable conclusion seems to be based on Mr. Smith’s 16 months of work collecting mountains of flawed data from homes of Flint residents—he has no apparent expertise in evaluating potable water safety or rating the performance of water filtration/conditioning devices.

WATER DEFENSE’s strategy to profit from the troubles of Flint residents has been well-documented. First, they were caught trying to make royalties from their flawed WATERBUG™ sponge sampling technology. We then revealed Mr. Smith had launched a side business soon after he came to Flint, that would attempt to sell trademark Aquaflex™ filters to fix water quality problems revealed by WATER DEFENSE flawed sampling. Both of those schemes blew up once they were revealed by FLINTWATERSTUDY and others.  The latest strategy, of creating profits from promoting  junk science at NLP™, represents a perfectly logical progression in their quest to exploit the Flint Water Crisis for personal gain.

Herein, we provide a few notes of caution for Flint residents, who might actually seriously consider WATER DEFENSE’s endorsement of the NLP™  brand products in order to protect their families health.

NLP conditioners are marketed as a miraculous product

The claims associated with the NLP™ water conditioners are beyond extraordinary, and even defy basic laws of chemistry and physics. For example, it is claimed that the purported benefits from this water conditioner can be achieved with “no chemicals, no salts, no magnets, no electricity, no backwashing, and no maintenance!”

But that is not all. Extraordinary health related claims are made regarding the properties of the water treated by the NLP™ conditioner.  Specifically, if water from this device is put on plants, growth of the root system is remarkably enhanced! The social media postings also report that if cows drink NLP™ conditioned water, they give 30% higher milk production. It is left to the imagination as to the wondrous health benefits of this water for humans.

When we look at the science behind the conditioner, there are no peer reviewed scientific publications backing up the performance claims or the principles by which it supposedly operates. The explanations that the company provides makes no sense at all. If something sounds too good to be true, it probably is, and in this case the NLP conditioners have been identified by some as “junk science”  water treatment (Note: NLP™ appears to be identical to a product marketed as “Turbu-Flow” in Australia based on identical web pages).

System Seems Over-Priced and Does Not Appear to Remove Several Constituents Mentioned

Following the NLP™ water conditioner that seems too good to be true, the NLP™ filtration system includes normal whole house water filters and then a point-of-use filter.  These NLP products are indeed rated for removal of several contaminants by a credible organization– just like many other competing water filtration systems available in the marketplace.  However, claims are being made that the NLP filters also remove fluoride and other constituents, which we see no evidence that they can remove.

However, the NLP™ filtration system seems extremely overpriced for what it is rated to remove, compared to other high performance systems that remove even more contaminants.  Specifically, the NLP™ system is marketed at a “discount” price of $4200 and the social media postings indicate that replacement filters cost over $500 every 6 months. While we never endorse specific water treatment products, products are available on Amazon.com that have proven performance exceeding that of the NLP™ system for just $700 with replacement cartridges that cost only $110. Thus, the price markup for Water Defense endorsed NLP™ systems is 500-700% versus those actually rated to remove the constituents cited on social media.  In other words, according to our analysis, FLINT RESIDENTS COULD BUY A SYSTEM AT 20% OF THE COST THAT WILL ACTUALLY REMOVE MORE.

Does it really protect your water heater and private property from damage?

Another astonishing claim, is that this product will protect Flint home plumbing and water heater from property damage by scaling due to hard water. The clear implication is that purchasing this over-priced system is actually also an investment that might save you money someday. Putting aside the issue of whether the product even works, the problem with this particular claim is that Flint water is already non-scaling.  Over the years we have thoroughly cleaned out dozens of water heaters in Flint homes—we have never identified hardness scale that could damage the plumbing of Flint residents. This is as expected, because the Lake Huron water has only moderate levels of hardness. In fact, we actually did a temporary hardness test to examine the scale forming potential of a sample of current Flint water— it is minimal at  4.25 mg/L as CaCO3 even at boiling.  Current Flint water does not need any “softening.”

How do you know it is not really a miracle product?  TEST RESULTS

Science is all about proving things and getting to the truth.  Because it is possible that this WATER DEFENSE endorsed device actually re-writes basic laws of chemistry and physics, and our decades of experience in water treatment are wrong, we actually purchased an NLP™ conditioner to see if it worked as advertised.  Our NLP™ device had a list price $279.00 but we got it on sale for “only” $199.00.  The device looks like a 10 cm piece of stainless steel pipe with some brass baffles inside it that should cost about $5 in materials. Four high profile and dubious claims about the device were tested including: 1) it produces “wetter water,” 2) the treated water produces more soap suds because of reduced surface tension, 3) it stops hardness scale from precipitating, and 4) it raises ORP.

1. Claim: NLP™ conditioned water is “wetter”

Result: What does this claim mean?  We have no idea. We did a “wetter” panel test – three RED cups were filled with Blacksburg Tap water (i.e., control) and three BLUE cups were filled with “conditioned” Blacksburg tap water. We then asked three random scientists if they thought one is “wetter” than the other. Here is what we found:

The results were inconclusive; in all likelihood, both waters are equally wet.

2. Claim: NLP™ conditioned water makes more soap due to reduced surface tension

Result: We assembled a small rig to pump Blacksburg Tap Water (flow rate = ~150 mL/s) through and tested two conditions – a control and one with the conditioner in the flow. Washing detergent is added to each bucket containing 5L water right before starting the experiment (same experiment as in the Australian Turbu-Flow video).

The soapsuds are not changed by the conditioner, contrary to claims in the video. If anything, in our experiment, the control perhaps has somewhat more suds.

Watch videos of the experiment:

We also measured the actual water surface tension by capillary rise method.  Hard well water treated by the NLP conditioner was not significantly different from untreated well water. Another false claim.

3. Claim: NLP™ conditioned water stops hardness scale from forming.

Result: We took synthetic hard water (197 mg/L as CaCO3) at 20 ^o C and pH 6.8 and pumped it through the NLP water conditioner and the water was then heated to 100 ^oC. The heated water was filtered through a 0.2 um filter to determine the [Ca²⁺] concentration that remained dissolved in the water. This concentration was subtracted from the initial concentration to determine the temporary hardness (amount of CaCO₃ precipitated). The control experiment was pumped at the same flow rate but without the conditioner. This was done in duplicate. The results show that the NLP™ conditioner did not stop scale from forming.

Visually, it also seems that the precipitated water has identical scale formation.  Certainly there was plenty of scale that formed:

We then increased the temporary hardness of the test water to 292 mg/L and redid the experiment (see results below). The conditioner did nothing.

4. Claim: NLP™ conditioned water WiLL PRODUCE WATER WITH higher ORP.

Result: The ORP (measured using a HANNA HI 9828 meter) of “conditioned” tap water was actually the same as untreated water. If anything, it was slightly, but not significantly lower– the exact opposite of what was claimed.

In summary, it seems the conditioner offers NONE of the purported benefits when put to scientific test.  Now of course, we have not yet fed the water to cows and see if they produced 30% more milk, but we did what we could.

Overall Verdict:  Is This Criminal?

We already knew that Ruffalo’s group had no shame, and this is just the latest attempt to exploit the Flint Water Crisis for their self-promotion. But in this particular case, we question not only their ethics, but also the legality of these activities. The false health claims are particularly worrisome– telling Flint residents that purchasing this system is the only way to have a WATER DEFENSE endorsed safe shower in Flint is just sickening.  We have therefore referred this matter to the Attorney General.

Primary Authors: Dr. Marc Edwards and Siddhartha Roy

Experimental work: Christina Devine, Gregory House, Siddhartha Roy and Dr. Marc Edwards

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